Qdoba User Experience Testing

We’ve been working with Qdoba Mexican Grill this year on improving the user experience of a couple key areas of their website. As with any project, we always start with a “strategy first” approach.

In Qdoba’s case, we elected to interview internal Qdoba managers as well as real customers to get a sense of what was (or wasn’t) working on the website from a user experience perspective. In exchange for free burritos, we also conducted in-store user tests at various locations, observing how each customer navigated the website to find a location and set up their Qdoba Rewards card.

The data we collected during the interview process and user testing exercises was invaluable as we worked on the next iteration of Qdoba’s website. Instead of relying on our own opinions or the opinions within Qdoba, we were able to refer to real customer opinions as a way to make decisions.

Watch the video above to see some shots from our in-store user testing sessions!

About The Author

kevin

Kevin is the Founder and CEO at Slice of Lime. He has a passion for melding the business goals of clients with the needs of real users to create amazing online experiences.

More Articles & Categories

  • polar express conductor

    Growing A Business by Being More Human

    Salespeople try admirably to behave like humans. In my experience, many very nearly do, and deserve an A for effort. Well, okay, maybe lots of them don’t deserve an A.…

  • Russell Davies

    Interview with Russell Davies

    Russell Davies gives candid thoughts on the role of an advertising planner. Planners can be thought of, as Davies suggests, strategists—people who analyze and synthesize data to frame a problem…

Want to work together?

We’re always interested in hearing about new projects.

Say Hello