We’ve been working with Qdoba Mexican Grill this year on improving the user experience of a couple key areas of their website. As with any project, we always start with a “strategy first” approach.
In Qdoba’s case, we elected to interview internal Qdoba managers as well as real customers to get a sense of what was (or wasn’t) working on the website from a user experience perspective. In exchange for free burritos, we also conducted in-store user tests at various locations, observing how each customer navigated the website to find a location and set up their Qdoba Rewards card.
The data we collected during the interview process and user testing exercises was invaluable as we worked on the next iteration of Qdoba’s website. Instead of relying on our own opinions or the opinions within Qdoba, we were able to refer to real customer opinions as a way to make decisions.
Watch the video above to see some shots from our in-store user testing sessions!