Slice of Lime designed the new Return Path ISP advertisement. The goal is to educate financial decision makers about the importance of email reputation and to build familiarity with Return Path’s Sender Score service. The target audience is the 49,000 senior level executives in financial industries such as banking, investing, and insurance.

This ad encourages people to visit a custom landing page for a free Reputation Monitor report. Information collected through the landing page is then stored in SalesForce. The custom landing page can be viewed here.

Slice of Lime designed the Venture Capital in the Rockies brochure as well as all of the other collateral and marketing for the conference. Venture Capital in the Rockies is the largest and oldest capital conference in the Rocky Mountain region. Venture Capital in the Rockies showcases the region’s most promising emerging growth companies for an audience of over 200 venture investors, CEOs, entrepreneurs and service professionals.

Attendance rose by 16% this year, making the last two years that Slice of Lime has served as a sponsor of the conference the two most popular ever.

Slice of Lime designed NetNewsWire’s 21st Annual Editors’ Choice Award poster for display in the Macworld booth at the upcoming Macworld Expo. Since tradeshows can be overwhelming, our approach was to make this poster as easy to read as possible with the minimum amount of text. The poster clearly states the product name, the fact that it just “grabbed an Eddy”, and its affiliation with NewsGator.Congratulations to NetNewsWire for winning the Eddy for a second time!

Slice of Lime created an integrated marketing campaign for Return Path for use in DIRECT and B2B magazine. A full-page advertisement directed people to a specific landing page on the Return Path business site which collected leads and tracked the success of the campaign.

Slice of Lime designed the print advertisement and web landing page. Slice of Lime also coded the web landing page, back-end tracking and integration with Sales Force.

Slice of Lime developed a print campaign for Return Path to use at tradeshows that incorporated a scratch-off game and directed people towards a web splash page. The splash page then captured leads through Sales Force.

Slice of Lime designed and developed the print piece and web splash page, including the integration with Sales Force. The campaign proved to be a huge success, boasting a 25% conversion rate.