Slice of Lime designed the Zenie Bottle logo. Using the information collected during a Scope Discovery project, we produced several options for the Zenie Bottle logo.

We landing on an icon that represented the Zenie Avatars that would soon be incorporated into the site. The swirls placed inside the bottle refer to the various items that can be placed within the “virtual bottle.” A clean and fun logo font treatment was created featuring the word “zenie.”

Slice of Lime created a family of logos for “What’s My Vibe,” a company that will host a series of region-specific travel websites. To start, the websites will feature local restaurants, complete with user ratings and comments.

While each region will ultimately have it’s own logo, we wanted ALL logos to maintain a familiar look and feel.

We created a “vibe” icon and chose a font that remains consistent across the entire family of logos.

The tagline (”the restaurant guide of las vegas,” for example) and featured location (”MyVegasVibe”, for example) can easily be changed without altering the overall feel of the brand.

The multi-colored “Vibe” in all of the logos serves as a color palette for the site itself. Depending on the feel of the website, locations can choose a primary color from one of the four colors.

Slice of Lime also also created a WordPress template for “MyAlohaVibe”, the Hawaii version of What’s My Vibe.

Slice of Lime created the logo for Georneys. The color of their product, a wristband for kids that helps identify them if they are lost, is reflected in the logo. We used bare feet to represent a child’s journey and the tagline “safe journeys” to support Georney’s mission and brand.

Slice of Lime created the new logo for Premier Athletic Supply as the first step towards their new website. After discussing the brand strategy with Premier Athletic Supply, we concluded that the logo needed to represent the high-end products they offer while tipping its hat to home-town baseball “Americana” .

The banner in the logo serves as a familiar sports icon while the 2-tone shield adds strength and quality to the brand. The baseball and football in the logo suggest that there are multiple sports Premier Athletic Supply offers. The red, white and blue colors reinforce the American sports connection.

Click here to see a larger versionSlice of Lime designed the NewsGator product logos to represent NewsGator Online, NewsGator Inbox, NewsGator Private Label Solutions, NewsGator Enterprise Server, NewsGator Media Center, FeedStation, and NewsGator Mobile.The project brings a common design theme to all of their various offerings. Now, it’s easy to identify one of NewsGator’s products as part of a larger family.

Slice of Lime designed the new logo for Poulter Camps. This is the first step in a larger project to redesign and develop the new Poulter Camps website. The updated logo references the camp’s 1966 foundation while introducing a contemporary, yet still outdoorsy, look and feel that will appeal to modern-day kids.

Slice of Lime designed the new logo for the Girls’ Wilderness Program, a part of the Woman’s Wilderness Institute. This is the first step in a larger project to create a website and viral marketing campaign for the organization.

The logo is targeted at girls between the ages of 12-17 and draws its design and color scheme from focus group research done by the institute.

Slice of Lime created the Jibbitz logo with kids in mind. Jibbitz are small pieces of jewelry that fit inside the popular Crocs shoes. Slice of Lime created this logo to reflect the shape and lettering style of the Jibbitz themselves. The colorful logo is intended to attract kids to the product and show how much fun Jibbitz are to collect.

Slice of Lime designed the News Hound Logo for The Denver Post. This project, in cooperation with Slice of Lime’s client, NewsGator, put a friendly face on a consumer-oriented RSS reader. The goal was to introduce RSS aggregation to The Denver Post’s readers without intimidating them with complicated words and acronyms. The News Hound was our way of communicating the idea of “fetching” stories based on reader preferences.

Slice of Lime redesigned the Windward Reports logo. The goal of this project was to create a professional looking, yet “light and friendly” logo that represented the ease-of-use of the Windward Reports application as well as the CEO’s personal connection to sailing.