Everywun.com takes an innovative approach to philanthropy: make it fun and easy to support causes without spending a dime.

Slice of Lime worked closely with Everywun to create an exciting new brand, strategy and design that matched their unique vision.

Strategy

Slice of Lime’s challenge was to create a strategy that tied various actions such as playing trivia, adding badges to Facebook, attending events, volunteering and more into a cohesive, fun and easy-to-use experience that also incorporated ad-supported sponsorship in a tasteful, trusting way.

Highlights:

• Everywun Credits – Every action a user takes (trivia, badges, etc) earns them credits they can use on the cause of their choice. It empowers users to make a difference on their own terms, and return often to support multiple causes.

• Dashboard – The starting point for users is a dashboard where they can view and use credits, take action and earn credits, and see the total impact made.

The strategy was a win-win for users, sponsors, and most importantly the causes receiving support.

Design & Development

Slice of Lime designed a look-and-feel that used natural textures and colors mixed with clean, modern UI elements to reflect Everywun’s grass roots, real-world approach, along with their progressive use of technology.

A series of templates were developed using XHTML, CSS, JavaScript and WordPress, and then handed-off to the Everywun team for back-end integration.

Highlights:

• Interactive Overview – JavaScript was used on the home page to quickly let users learn about Everywun, how it works, and how easy it is to make a difference.
• Impact Viewer – A rotating tally of the impact being made by Everywun users was used throughout the site.
• Twitter & WordPress Integration – Everywun’s latest Twitter status and blog posts were utilized to promote their message via social media.

Results:

• Everywun’s site visits immediately tripled and users were quickly earning and using credits to make a better world.
• The site was also featured on several CSS galleries including CSS Mania and Most Inspired.

Pike Research, based locally in the Boulder area, provides Cleantech market intelligence and research. Pike Research worked with the Slice of Lime team to created the strategy, design, and development for their new website.

Strategy

We began our planning of the Pike Research site knowing that we would need to account for later growth phases. The first phase would include several levels of registered users, content available only to registered users, newsletter content, and a user experience that would allow for e-commerce integration in the future. Another major goal was to create an attention-getting and informative homepage. The research topics covered by Pike can be expansive, so giving the user a quick glance at the major topics was important. We accomplished this goal by creating a five-tiered focus area that the user could interact with to learn more about the five most current research topics.

We identified two main types of users for the new Pike site; Registered Users and Non-registered Users. Registered users would have full access to report summaries and details with the option to obtain both Free and Paid reports. Non-registered users would only have access to limited information and to the free reports offered by Pike Research. Of course, registration is free, but required for full research access.

Apart from the research reports offered by Pike Research, the new site is also home to news, blog posts, and consulting information.

Design

The design we created needed to speak to the environmental aspects of Pike Research. The final design’s colors, white space, and minimal environmental illustrations effectively communicate their ‘green’ message. This allows the research to speak for itself with the design in a supporting role. Choosing the perfect set of icons is both fun and challenging. We went through multiple icons sets using both stock and in-house created options. The task here was to find something that was a balance between industrial, illustrated, and tech.

Development

One major requirement was to make the site scalable, allowing the Pike Research team to update and grow not only their offered reports but the overall page content of the site. We were able to completely mask the fact that the site completely is driven by WordPress, which involved some tweaking of WordPress code in a several places. To create the home page focus area, we customized jQuery code to rotate between the five research topics until the user interacts with the 5 buttons below – at which point they gain full control. Several custom WordPress plug-ins were also created to handle aspects of the report detail pages. This was a first here at Slice of Lime in creating custom WordPress plug-ins, and something we will be doing more of in the future.

It was a pleasure working with Clint of Pike Research and we look forward to continuing to grow the site in the future.

Slice of Lime provided the strategy, design, and web-standards-based code for the new British Antarctic Survey website.British Antarctic Survey (BAS) is one of the world’s leading environmental research centres and is responsible for the UK’s national scientific activities in Antarctica.Slice of Lime created the framework in which BAS could integrate all sorts of dynamic information such as research projects, information on Antarctica, and a photo gallery. This project is the 2nd of Slice of Lime’s projects that focus on research around global warming. The 1st website, International Polar Year was completed earlier this year.

Slice of Lime provided the strategy, design and development for the new IPY: International Polar Year website. IPY, organized through the International Council for Science (ICSU) and the World Meteorological Organization (WMO), is the fourth polar year, following those in 1882-3, 1932-3, and 1957-8. IPY 2007-8 will involve over 200 projects, with thousands of scientists from over 60 nations examining a wide range of physical, biological and social research topics. It is also an unprecedented opportunity to demonstrate, follow, and get involved with, cutting edge science in real-time.Slice of Lime implemented a robust content management system that provides numerous RSS feeds and several methods in which to navigate the site. Content can be accessed by content type (news, events, and projects) as well as by area of focus (ice, land, oceans, etc.). The site was designed to be modular and easily scalable to allow for growth over the next two years.

Slice of Lime designed and developed the new Girls’ Wilderness website for The Women’s Wilderness Institute. Girls’ Wilderness encourages girls to get outside, learn new things and make great friends.

Slice of Lime is sponsoring this wonderful organization and is very excited to have been a part of such a fun project. The site was coded using Flash for the animation and HTML/CSS for the content areas of the site, making the pages visually interesting to look at, yet easily findable by search engines.

Slice of Lime designed the new logo for the Girls’ Wilderness Program, a part of the Woman’s Wilderness Institute. This is the first step in a larger project to create a website and viral marketing campaign for the organization.

The logo is targeted at girls between the ages of 12-17 and draws its design and color scheme from focus group research done by the institute.