Slice of Lime » B2C

GeoPalz

lternes — Tue, 27 Jul 2010 12:21:54 +0000

Slice of Lime has teamed up once again with Jibbitz founders, Rich & Sheri Schmelzer, and Zan O’Leary, to launch a new children’s product called GeoPalz!

Slice of Lime created the concept, design, and front-end user experience for the product’s website, www.geopalz.com.

In an article by www.usefultoy.com, the new GeoPalz product and concept are described as follows:

“Addressing Michelle Obama’s “LetsMove.gov” initiative, GeoPalz is the first decorative activity tracker and online game that allows users to earn points through physical activity. With a simple message of “Walk to Win,” activity is converted to points that can be accumulated and redeemed at the GeoPalz.com website for free activity-based products, sports equipment, games and educational-based toys.”

The website educates visitors about how GeoPalz works and provides a place to purchase GeoPalz products. Once logged in, it’s also where children can log their steps, see statistics on how far they’ve walked, earn points, and win prizes.

The GeoPalz website is a world where the GeoPalz characters live and interact with the child user. Kids simply input their GeoPalz pedometer daily total into the GeoPalz site dashboard, and the site calculates their total steps taken, gives them awards for reaching certain goals, and allows them to redeem free prizes for their accomplishments.

To purchase a GeoPal and get your little ones up and moving, check out the GeoPalz store.

Mersive

lternes — Fri, 18 Jun 2010 19:50:19 +0000

Mersive Technologies develops display management software that brings simplicity and affordability to large-scale displays. Mersive looked to Slice of Lime to create a new website featuring a dynamic Flash intro and robust content management system.

Users can easily browse the site using the top navigation or the Flash animation call-to-action buttons. Diving deeper into the navigation takes the users to details about the product offerings as well as use cases for Mersive’s current industry customers.

We built the new Mersive website using the CMS, WordPress. We extended its basic capabilities to let Mersive manage multiple areas of content and images. With their new website, the Mersive team can easily add and manage pages from a simple to use, secure interface.

To find out more about the unprecedented simplicity and affordability to large-scale, beyond-HD displays from Mersive Technologies, visit www.mersive.com.

Stratfor iPhone App

lternes — Wed, 14 Apr 2010 17:42:40 +0000

STRATFOR’s global team of intelligence professionals provides an audience of decision-makers and sophisticated news consumers in the U.S. and around the world with unique insights into political, economic, and military developments. Independent, non-partisan and non-ideological, Stratfor delivers rigorous, exclusive analysis and compelling multimedia.

STRATFOR tasked Slice of Lime to create an iPhone app that provides users with their signature combination of tactical and strategic intelligence:

Critical Intel: A ‘hot sheet’ of the most significant events around the world
Focused Navigation: Zero in on regions and topics that you need to know about
Analysis: Deep coverage of global events – why they happened and what they mean
Multimedia: Sharp, insightful videos and graphics
Red Alerts: The latest on developing crises

To get the STRATFOR iPhone app free for 30 days, go to www.stratfor.com/tour/iphone.

Andrew Winston Redesign

lternes — Fri, 09 Apr 2010 13:52:43 +0000

Andrew Winston is the co-author of Green to Gold, the best-selling book on what works – and what doesn’t – when companies go green. He is a globally recognized expert on green business and is dedicated to helping companies both large and small use environmental strategy to grow, create enduring value, and build stronger relationships with employees, customers, and other stakeholders. Andrew Winston looked to Slice of Lime to refresh his website to better promote his new book and downloadable materials.

Slice of Lime redesigned and coded the new website and integrated lead capture tools to collect valuable data in exchange for access to Andrew’s PDF documents.

Newsletter subscribe boxes now live in the right sidebar, offering visitors the option to sign up for Andrew Winston’s blog and/or monthly strategy e-letter. Andrew’s visitors can also stay connected through social media links that Slice of Lime added to the header.

To learn more about how environmental strategy and thinking can help your company succeed, go to www.andrewwinston.com.

Etsy

lternes — Tue, 06 Apr 2010 17:41:16 +0000

Etsy is an online retailer, unique in their global marketplace of individual sellers. Etsy tasked Slice of Lime with updating the design and development of their Community Hub. The Community Hub’s main goals are to communicate more directly with the selling community, as well as showcase, educate, engage, and entertain.

Slice of Lime created a design that uses the Etsy style guide to create a seamless experience. The target audiences are the Etsy Seller Community, prospective sellers, and anyone interested in seeing just how open, unique, and different Etsy is. By organizing the wealth of information within the Community hub section, Slice of Lime made it easy for visitors to find their desired content.

It was a pleasure working with the Etsy Product Management team and developers. We encourage you to enjoy the amazing Etsy website here www.etsy.com.

Visit Denver: King Tut Experience

lternes — Thu, 01 Apr 2010 12:56:37 +0000

Discover more than 100 striking objects spanning 2,000 years of ancient Egyptian history in Tutankhamun: The Golden King and the Great Pharaohs at the Denver Art Museum, the exhibition’s only stop in the Rocky Mountain West. Visit Denver and the Denver Art Museum tasked Slice of Lime with creating a website to promote the exhibit and its hotel partners.

The main navigation allows the user to easily browse information about the exhibit, plan their visit to the Denver Art Museum, purchase show tickets, and book hotel packages. King Tut objects and imagery can be found throughout the site, providing a sneak peak into the exhibit’s many fascinating features.

To explore the splendor of the pharaohs starting July 11th, visit www.tutdenver.com.

tuggl

lternes — Wed, 31 Mar 2010 12:41:45 +0000

tuggl connects you with local businesses committed to making the world a better place. Now you can find the local products or services you need and support causes that speak to your heart. tuggl looked to Slice of Lime to refresh their website design and meet their goals of promoting their services.

The main navigation allows the user to easily browse the tuggl concept through three billboard images. The body of the webpages display featured news, explanation of the tuggl rating system, and a list of highly-rated businesses.

To use good businesses, support good causes, and make your community a better place, visit tuggl.com.

Women’s Health & Teen Clinic

lternes — Tue, 30 Mar 2010 14:51:15 +0000

Boulder Valley Women’s Health was founded in 1973 as a local clinic responding to local issues. As an experienced healthcare provider, they meet the reproductive healthcare needs of Boulder and Broomfield counties. BVWH tasked Slice of Lime with the design and development of their main website, as well as the website for their Teen Clinic, which offers free and confidential services to local teens. The website’s main goals are to provide current and potential patients, teachers, and parents/guardians with a place to learn more about their services, advocacy and sexual education program.

Slice of Lime developed a design for the Women’s Health site that uses imagery of the Boulder Flatirons in the header, a nod to their local service area. The website’s homepage features recent news and quick links to their frequently asked questions. The images throughout were taken inside the facility with BVWH staff, giving the user a glimpse into their in-person experience.

Many elements from the BVWH site were intentionally pulled into the Teen Clinic site to create consistency, and yet separate the personas of each. The Teen Clinic site has a decidedly more edgy feel, appealing to the youth they serve. The Teen Clinic site features lots of information about sexual health, answers to teen questions, and ways to get involved with sexual education.

The staff of BVWH is amazingly warm and friendly, and ready to see you and your teen. To schedule an appointment at Women’s Health click here, to schedule an appointment at Teen Clinic click here.

Mentor InterActive: My Virtual Tutor Game

lternes — Tue, 02 Mar 2010 14:09:31 +0000

Mentor InterActive develops and promotes new products for the children’s education software and learning technologies market. Mentor InterActive tasked Slice of Lime with the design and development of a website to promote their new My Virtual Tutor Game for the Nintendo DS. The website’s main goal is to provide parents with an opportunity to learn more about the My Virtual Tutor Game products and where they are sold.

Slice of Lime developed a design that uses the My Virtual Tutor Game branded “Tutor” to guide the user through the educational strengths and features of the game. A demo and other gameplay elements were incorporated into the pages to better communicate game experience before purchasing. The path to purchasing is made easy through prevalent Buy Now calls to action.

The My Virtual Tutor Game was most recently recommended by James Opperheim, the electronic Toy and Game Guru. This is a great game for the young reader in your life, here’s where to buy.

GoodBelly

lternes — Mon, 01 Mar 2010 13:53:27 +0000

GoodBelly is a Boulder-based company and kin of well-known Next Foods. The GoodBelly suite of products are a probiotic fruit drink that contains lp299v, which is clinically proven to support digestive health and strengthen the immune system. Charged with developing the strategy, design, and development for GoodBelly.com, we lead the GoodBelly team through our full series of site development exercises.

STRATEGY

We started the project by meeting with the GoodBelly team to better understand their target demographic and goals. We identified the website’s main goals were to educate visitors about probiotics, promote GoodBelly’s products, drive product trial through campaigns, and generate buzz.

Information Architecture and Wireframes

Slice of Lime first created an “information architecture” document, which outlined how the website pages would be structured to work towards GoodBelly’s goals. Beyond a simple introduction to the GoodBelly product family and flavors, the website needed to immediately answer “what is GoodBelly?” and “what are the benefits?” We created a Learn section to house more in-depth information for users, and a Community section to promote trying the product through a “12-Day Challenge” campaign. Additionally, we made it easy for users to generate their own buzz through testimonial submissions and a tell a friend form.

DESIGN

We brought the GoodBelly team through several rounds of design reviews before landing on the final design. We experimented with several modern layouts that focused on clean navigation, colorful punches from GoodBelly’s packaging, and playful elements that gave the site personality and credibility. Probiotic “bug” characters pop up throughout the site, and star in a custom video that Slice of Lime created to explain how the GoodBelly products work.

DEVELOPMENT

To easily manage all of the pages and blog content, Slice of Lime integrated Wordpress as a blog and content management system. GoodBelly actively refreshes their content using this tool. Additionally, Slice of Lime extended Wordpress to make it easy for GoodBelly to create customized landing pages for AdWord campaigns. Lastly, Slice of Lime integrated code to filter all lead generation forms into GoodBelly’s CRM system.

CONCLUSION

We thoroughly enjoyed working on the GoodBelly website and getting to know their dynamic team. GoodBelly is on a roll promoting its products and uniting a community of devotees (including the Slice of Lime staff!). We’re proud to see that site traffic has dramatically increased since the launch of the new website.

Visit GoodBelly today and checkout the video on the homepage to learn more!