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Slice of Lime created the strategy, design, and development for Premier Athletic Supply. Premier Athletic Supply provides their customers with the best softball, baseball, and football products on the market.
We started the project with a strategy conversation to learn more about the company and the target demographic. From there, we were able to put together information architecture and wireframes for the website. We also agreed on the unique approach of allowing users to browse for products based on the exact position that they (or their kids) play.
During the information architecture process we captured the structure of the site as well as the administration tool that would manage their inventory.
We decided to build the store experience inside Flash so that no page-refreshes occurred. This required that we make good use of wire-framing different instances of the store before jumping into design.
Based on the information architecture and wireframes, we brought Premier Athletic Supply through several design rounds before landing on a final direction.
After choosing a sport, the user is presented with this screen which allows them to browse by position. Rolling over the red dots shows the name of each position.
Clicking on a position takes the user to a listing of all products related to that position.
Products can further be filtered using 3 pull-downs on the top right for product type, manufacturer, and age group.
From the product detail page, a user can add the product to the shopping cart. The shopping cart on the right is updated in real-time so the user never has to leave this page. It’s simple to continue shopping without being disconnected from the overall experience.
On the back-end of the website, we setup an administration tool that connects with Premier Athletic Supply’s point of sale service and allows them to assign images to their products.
Premier Athletic Supply knows everything there is to know about sporting goods. To reinforce this, we created a blog that makes it easy for them to educate their customers about the proper use of the equipment that they sell.
This was a great project for us to work on and a good example of how Flash can create a smooth e-commerce shopping experience.
For a two minute walk-through of the site, watch the video below:
Slice of Lime designed the Zenie Bottle logo. Using the information collected during a Scope Discovery project, we produced several options for the Zenie Bottle logo.
We landing on an icon that represented the Zenie Avatars that would soon be incorporated into the site. The swirls placed inside the bottle refer to the various items that can be placed within the “virtual bottle.” A clean and fun logo font treatment was created featuring the word “zenie.”
The Zenie Bottle project started when the Zuzingo team walked into our offices, placed a interesting looking bottle on the table, and stated that they’d like to build a web experience around that bottle. The target would be mid teens to early 20s and the website would be a place to both buy bottles and to create “virtual bottles”. Virtual bottles would be online representations of the purchased bottle that would include any sort of message the bottle owner wished.
From there, we brought Zuzingo through a “Scope Discovery” project to help better define the project, target demographic, and features that would be intriguing to their audience. Over several meetings, we had reached a consensus on the strategy of ZenieBottle.com.
Our first assignment was to create the Zenie Bottle brand. Using the information collected during the Scope Discovery project, we produced several options for the Zenie Bottle logo.
We landing on an icon that represented the Zenie Avatars that would soon be incorporated into the site. The swirls placed inside the bottle refer to the various items that can be placed within the “virtual bottle.” A clean and fun logo font treatment was created featuring the word “zenie.”
From there we created a simple system for tracking scope updates and deletions using notecards and a whiteboard. As we continuously updated the board, we worked through the back-end and front-end information architecture and wireframes. After several rounds of reviews of information architecture we were ready for design.
We brought Zuzingo through several rounds of design reviews before landing on the final direction. Our main objective was to entice users to explore the site right from the homepage by showcasing virtual bottles. Once hooked, we offer information on how a user can obtain their OWN Zenie Bottle.
As we worked through design, we were also developing the user interface. It was agreed that a key part of this project would be an engaging user experience both in creating virtual bottles for the world to see AND in viewing those bottles.
We created a rich AJAX application for building your own virtual bottle. It allows a user to add YouTube videos, photos from their desktop, photos from Flickr, messages, text messages from their cell phone, music, scenes, and charms with just a few clicks.
We used Flash to create an extremely rich experience when a bottle is opened. Items placed inside the bottle float down the screen and can be clicked on to be brought into focus.
We also added in the ability to add comments, embed bottles as widgets on other sites like MySpace, and to rate bottles.
There’s plenty more to explore in terms of features and what users have created at Zenie Bottle.com. We invite you to visit Zenie Bottle.com today and check it out for yourself! This was a challenging, fun, and incredibly rewarding project to be a part of.
You can also view our podcast which showcases Zenie Bottle here.
MyAlohaVibe.com is an online activity guide that serves as a fun and personalized guide to the State of Hawaii.
We started the project by presenting several design directions that would fit within their WordPress template structure.
After several rounds of reviews, we landing on a design that matched the new brand color scheme and prioritized the goals of the site; to collect user registration and make it easy for people to find the perfect restaurant.
We’re looking forward to seeing how the WhatsMyVibe brand and websites mature over time.
Slice of Lime created a family of logos for “What’s My Vibe,” a company that will host a series of region-specific travel websites. To start, the websites will feature local restaurants, complete with user ratings and comments.
While each region will ultimately have it’s own logo, we wanted ALL logos to maintain a familiar look and feel.
We created a “vibe” icon and chose a font that remains consistent across the entire family of logos.
The tagline (”the restaurant guide of las vegas,” for example) and featured location (”MyVegasVibe”, for example) can easily be changed without altering the overall feel of the brand.
The multi-colored “Vibe” in all of the logos serves as a color palette for the site itself. Depending on the feel of the website, locations can choose a primary color from one of the four colors.
Slice of Lime worked pro-bono to create the strategy, design, and development for Wish for Wheels. Founded in 2004, Wish for Wheels is determined to make a difference for children by providing new bikes and helmets to kindergarten kids. At their first giveaway, it became clear to them that the bikes do bring health and happiness into these children’s lives.
We started with a strategy conversation and identified some high-level goals. Wish for Wheels wanted the website to show off the end-result and spirit of their program through video and images. A close runner up to this goal was to make it easy for visitors to the site to donate.
We created a simple information architecture for Wish for Wheels, renaming a lot of their existing nomenclature to be more straight forward. “Grease the Wheels” became “Donate”, for example.
From there we created a basic wireframe for the homepage outlining the core elements we felt were important. One of the main elements on the homepage would be a video featuring a story done on them from a local news station.
We decided to create some custom, fun, cartoon style icons for the navigation items. We felt that this would add that playful element Wish for Wheels was originally going for with their navigation. “Donate” was given a bicycle pump icon, for example.
Using SlideShowPro and SlideShowDirector, we setup an easy to use Flash photo gallery for Wish for Wheels. This will make it easy for them to continue to add photos year after year onto the website.
This was a rewarding project to work on and a cause I think we can all relate to. Slice of Lime will be taking a day to volunteer with Wish for Wheels. We’re looking forward to seeing the smiling faces on the kindergarten kids as they discover their graduation surprise!
Slice of Lime created the strategy, design, and development for Pedestrian Shops. Pedestrian Shops has been family owned in Boulder, Colorado for the past 36 years. They pride themselves on offering the world’s most comfortable brands of footwear and encourage their customers to enjoy life and take a walk.
We started the project by focusing on strategy. It became clear through meeting with Pedestrian Shops that a core differentiator was their connection with the “Boulder-lifestyle.” Eco-friendly, laid back, and outdoorsy. This gave us a good start as we explored different ideas during the information architecture process.
We decided that one way to set the site apart from others would be to play up their focus on the Boulder lifestyle. This would involve an earthy approach to the design. We created a navigation path for users to browse the site with terms like “Hiking and Trail Running”,”Walking”, and even “Vegan.”
We also created a system that made it easy for visitors to combine different search criteria to find the perfect footwear. For example, we felt that there should be no reason a visitor couldn’t search by gender, type of footwear, brand, lifestyle, and price all at the same time.
On the back-end, we tied their inventory directly into their existing point of sale system. We also added some extra features through a password-protected administration tool that allows Pedestrian Shops to add things like color swatches to footwear. In the example below, a visitor would click on the color Croc that they want and the main image above would immediately show the choice they made.
Lastly, to maintain a connection with the Boulder community, we established an easy to update blog for Pedestrian Shops. This is where they can talk about their environmental approach to business, make announcements, and show the most recent press that they’ve gotten.
It was an honor to work on this project with Lauren and Richard Polk at Pedestrian Shops. Their business has been a staple in Boulder for over 30 years and it was our pleasure to create a website that reflects their culture and optimizes their business.
Foundry Group is a venture capital firm focused on making investments in early-stage information technology, Internet and software startups. Their passion is working alongside entrepreneurs to give birth to new technologies and to build those technologies into industry-leading companies.
Slice of Lime was responsible for the strategy, design, and development of the new Foundry Group website. We started the project with a strategy meeting. From there we highlighted the major goals of the website; to establish the team as approachable and friendly (which they are) and to be a valuable source of information to those seeking venture capital. We agreed that the site should allow for a great degree of transparency into their business.
In order to achieve Foundry Group’s goal to become a valuable resource, we created “The Foundry Group Blog” using Movable Type. Using the blog, any one of the partners can create articles related to the venture capital world. Alongside the blog, we also included the latest articles from “Ask the VC”, another website designed and developed by Slice of Lime, which fields questions posed to the Foundry Group team. Both blogs can easily be searched by leveraging one of Foundry Group’s investments, Lijit.
Another way to achieve transparency was to put Foundry Group’s team front and center. A photo of the entire team is featured on the homepage and the “Team” page offers each partner’s direct email address and full bio.
This was a rewarding project for us to work on and a great opportunity to work even closer with the extremely intelligent folks that make up Foundry Group.
TechStars is an organization that accepts 10 startup companies every summer and offers seed funding, mentorship, and great connections. Slice of Lime is a 2008 TechStars sponsor and we will be offering our time to each of the accepted companies to talk about their web strategy, design, and development. Additionally, we were brought on to create a new website for TechStars.
We started the project by sitting down with David Cohen, the founder of TechStars, and discussing the overall strategy and target demographic of the website. It was clear that a strong call to action to apply was the most important. Featuring the amazing TechStars mentors and organization details were a close second. We also felt it was important to use pictures from the previous year to help show what the summer is really like. We decided to stay away from polished photos and leaned towards photos showing the 2007 TechStars in action.
We established a simple information architecture and spent time refining the homepage wireframe, the most important page of this site.
Since one of David’s requirements was to manage the content on most of the pages, we agreed that WordPress would be the best tool for the job.
Slice of Lime configured WordPress so that David could manage mentors, for example, in one place. The website would then instantly create an individual mentor page, a page that listed ALL of the mentors, and a scrollable mentor list on the homepage.
Leveraging the same features of WordPress that we used for mentors, Slice of Lime configured WordPress so that David could also manage previous TechStars companies. With a few clicks, company descriptions, images, Flickr photos, graduation year, RSS feeds, and even Slice of Lime’s job listing application, TopShelf, can be added to the site.
The site was fun to work on and reinforced our appreciation for WordPress as more than just a blogging tool. We’re looking forward to getting to know the new 2008 TechStars!
Slice of Lime created the logo for Georneys. The color of their product, a wristband for kids that helps identify them if they are lost, is reflected in the logo. We used bare feet to represent a child’s journey and the tagline “safe journeys” to support Georney’s mission and brand.
Slice of Lime is proud to announce its first internally-built web-application, TopShelf. TopShelf makes it easy to manage your job openings and to place a widget on any website.
We decided to build the app for two reasons.
A client needed it: A new client, TechStars.org (new site will be launching soon), needed a tool that allowed multiple companies to manage jobs in one site. The TopShelf application and widget makes it easy to do this and to customize the job listings using a local stylsheet.
We’re moving towards Agile Development: More and more of our projects are falling into the “web application” category and have much larger scopes than projects we did 3 or 4 years ago. As such, we’re finding that an Agile Development approach may be more appropriate in these cases (building websites in several iterations vs. all at once). TopShelf launches today with a very simple set of features and is fully functional. From design to final code, it took 8 hours. However, we have a large laundry list of ideas that we will be rolling out in the following weeks and months. This gets the application out to the public faster and allows us to incorporate real feedback into our iteration decisions.
TopShelf allows you to manage a list of your job openings.
Job Details are simple and include Job Title, Location, Description, and Contact Email.
The most useful function of TopShelf is the Widget. Any user can copy this code into their corporate website or blog (or both!) and their job listings will be presented as a bulleted list. This list can be styled using a local stylesheet so that it matches the look and feel of any website it is placed on.
Stay tuned for more enhancements to our TopShelf application as time goes on. There’s a lot that we have planned. For now, please sign up and send us your feedback!
Georneys is a company that was formed to provide location services for lost children. The system uses an ID (shoe tag or ID card) with a number and website imprinted on it. If a child is lost, the person who finds them can visit the web site and retrieve the parent or guardian’s contact information.
Slice of Lime was brought on to help with the overall concept and to create the design and initial code to pass off to their internal development team.
We started with a few strategy conversations which lead to the above Information Architecture, outlining each page of the site and high-level functionality.
From there, we created “wireframes” which captured the core elements needed for marketing and application oriented pages.
Using those wireframes as a blueprint, we brought Georneys through three rounds of design reviews, ultimately landing on a friendly color scheme that featured families having fun. We felt that it was important to focus on the united family versus the fear of losing a child in our image choices.
Once the design was approved, we coded the site using web-standards (XHTML and CSS). This will make the site easy to update going forward, easier to find via search engines, and faster loading. It also lends itself to mobile devices, an area that Georneys wants to eventually get into.
Once the presentation layer of code was complete, we passed it off to the internal development team at Georneys. From there, they implemented their proprietary back-end code using the styles we had created for them.
The Van Heyst Group (VHG) is a full service creative agency that transforms intellectual content into high-level forums and conferences. The hallmarks of VHG are its abilities to convene the most respected individuals within their fields and to integrate diverse perspectives, ultimately driving meaningful conversation across all disciplines.
Slice of Lime was brought on to help create a website that showcased VHG’s services as well as its impressive client list and speakers. We started the project with a kick-off meeting to discuss their overall goals and target demographic.
From there, we compiled the information architecture and page wireframes. These acted as our roadmap as we jumped into design.
One of VHG’s goals was to have fresher, dynamic content on the site. We achieved this in two places; the “VHG Dashboard” and the “Speakers” page. The “Speakers” page, shown above, dynamically pulls relevant news articles from the web using the speaker’s full name. We leveraged the Google AJAX Search API to implement this functionality.
The VHG Dashboard is driven by WordPress and will grow over time as VHG adds articles and categories referencing their numerous projects and activities.
Slice of Lime created the new logo for Premier Athletic Supply as the first step towards their new website. After discussing the brand strategy with Premier Athletic Supply, we concluded that the logo needed to represent the high-end products they offer while tipping its hat to home-town baseball “Americana” .
The banner in the logo serves as a familiar sports icon while the 2-tone shield adds strength and quality to the brand. The baseball and football in the logo suggest that there are multiple sports Premier Athletic Supply offers. The red, white and blue colors reinforce the American sports connection.
You may already know Lee Anne Wong from Bravo’s reality series, “Top Chef.” Since then, she has been working as the culinary consultant for the new Warner Brothers remake of “Mostly Martha”, serving as Supervising Culinary Producer for Season Two of Top Chef, and staring in Bravo’s weekly webisode series, “The Wong Way to Cook.”Always busy - and always cooking - Lee Anne needed a website that reflected her fun personality and also served as a resource for fans.To give Lee Anne maximum flexibility, Slice of Lime created a blog-based website using Movable Type. This allows her to easily enter information on what’s going on with her career or to enter new recipes. We also installed SlideShowPro so that she can manage photos as well. The blog and photo content is distributed throughout the site, making it easy for users to quickly view only recipes, for example.If you poke around a bit, you may find the hidden “pork page.” One of Lee Anne’s favorite foods is pork, so we dedicated a secret page just to that.Lee Anne is currently getting ready to produce Season 3 of “Top Chef.” It was fun working on this project with her and we’re excited to see how amazing her career is going. Bon appetit!
The Jibbitz Stylizer now makes it easier than ever to have fun decorating a Croc. Slice of Lime created the original Jibbitz site. Since then, they’ve been acquired by Crocs for $20 million. Using feedback from customers, Slice of Lime developed this new, highly engaging shopping experience. The interactivity is so fun, it’s easy to forget you’re in an e-commerce site.
The Stylizer starts off by asking the visitor what type of product they’d like to decorate; a Croc, a Thin Wristband, or a Thick Wristband. The site was built to be scalable, making it easy for Jibbitz to add products as time goes on.
Many options are available to the user such as Croc color, strap color, and even their “Scene”.
All of the Jibbitz categories are displayed dynamically inside the Stylizer. As more categories are added in the back-end admin tool, they will instantly show up inside the Stylizer.
Slice of Lime added the ability for visitors to drag and drop Jibbitz directly onto specific holes in their Croc or Wristband. If they ever want to get rid of a Jibbit, they can drag it over to the trash bin. This customization was key to making the experience enjoyable for both kids and adults. While encouraging creativity, the “fun” Jibbitz brand is reinforced.
While it’s as easy as a click of a button to purchase your creation, there are also other options available for the visitor. They can start over and create a new masterpiece, they can print out their work, or they can email their design to a friend.
When an email is received by a friend, it shows what the visitor created inside the email and offers a link back to the Stylizer. This component is highly viral and is a fun way to spread the word about Jibbitz.
This was an extremely fun project to work on. It’s been a pleasure working with Jibbitz and we’re very proud of their success!
Ferguson & Shamamian Architects, LLP is widely recognized for residential design in tradition styles, particularly those with classical origins.
Slice of Lime was tasked with creating a minimalist web design for Ferguson & Shamamian that would serve as their online portfolio. We all agreed that their beautiful architectural designs should be the main visual elements on the page. We would use smooth Flash transitions to communicate the elegance of Ferguson & Shamamian’s work.
Because the structure of this site was so simple, we focused our efforts on trying out different minimalist design concepts.
We ultimately landed on a strong, single-image homepage design. The “Portfolio” section has an intuitive navigation structure, making it easy for current and potential clients to browse houses, apartments, and outbuildings by location.
Slice of Lime also addressed one of Ferguson & Shamamian’s past issues, the need to keep the website fresh with content. Slice of Lime built a back-end administration tool to make it easy for Ferguson & Shamamian to add projects, project images, and news.
Arcstone Partners provide the highest quality, most thorough and defensible valuations in the industry. Slice of Lime was brought on to create a website that reflected Arcstone Partners’ professionalism, passion, and expertise in valuations.
We kicked this project off by bringing the Arcstone Partners team through a simple questionnaire. Issues such as their target demographic, goals of the site, differentiators, and competitors were explored. After this exercise, it was clear that the site needed to state clearly that they were valuation experts and appeal to financial professionals (CFOs, Corporate Attorneys, Venture Capitalists, etc.).
While the homepage greets you with “Valuation solved,” we felt that it would take more than just strong copywriting to establish Arcstone Partners as an industry expert. Slice of Lime built a “Valuation Articles” section, which serves as their blog. This is where the Arcstone Partners staff can shine by voicing their opinions in real-time on what is going on in the industry.
Slice of Lime also gave Arcstone Partners the ability to attach relevant whitepapers with their posts to further engage their site visitors. Lastly, comments can be left for each post to encourage discussion and connect Arctone Partners with their audience that much more.
Slice of Lime created the viral Flash website that allows visitors to create their own “virtual cupcakes” online. The concept is simple; for every cupcake created, $1 is donated to Cancer Care for Kids.
Slice of Lime made sure to make the cupcake creation experience intuitive and fun since kids make up a large portion of the target demographic. A visitor can choose what type of cake they want and their icing style and color. A baking timer in the top left of the screen shows how far along the visitor is in the baking process. Visitors can choose from thick and thin icing tools and draw on the cupcake using different icing colors.
Visitors can also apply a range of toppings, from chocolate chips to sprinkles.
Once cupcakes are finished, they can be published to the website. A live counter shows how many cupcakes are being created in real-time. If a visitor is curious about what other cupcakes have been created or they want to search for a friend or town, they can “Browse Cupcakes.”
Lastly, a cupcake can be sent to a friend. This was a key component to the success of this campaign as it organically passes the word on to friends and family. While the website did get promoted on “Good Morning America” and “The Today Show,” Cupcakes for a Cause had almost met it’s goal of $10,000 by the time those segments were aired.
As of this posting, 18,100 cupcakes have been created! It was a pleasure to be involved with this positive organization.
Slice of Lime helped Blue Cross Blue Shield of Illinois reach a younger demographic by building “Gravity Man”, an interactive game that appears between online TV episodes on ABC.com. Based on the familiar “three lives and you’re out” structure, Gravity Man let’s the user choose from three sports-based characters; a cyclist, skateboarder, and rollerblader. One of the unique aspects of the game is that the user can draw their own course using the pencil tool. Once game play commences, trees and hearts fall along the course. Hitting a tree causes the character to crash. Collecting all of the hearts means you win the game.
When a character crashes, an ambulance comes to their rescue.
Then comes the Blue Cross Blue Shield pitch, “If you crash, we can help.” A viral component was added so that the user can send the game to a friend. Of course, the user can also replay the game as much as they want.
PhotoVu frames are simple, easy-to-use digital picture frames with the clarity, brilliance, and round-the-clock silent operation to let you enjoy your entire photo collection each and every day. Slice of Lime was brought on to create a website that represented PhotoVu’s high-end frames and technology while allowing users to experience a shopping cart like no other.
We started by exploring the target demographic for PhotoVu which was primarily composed of middle to upper class people with an appreciation of fine quality items. We decided that it was the emotional experience of the frame, rather than the cool technology behind it, that needed to be the focus of the website. Detailed technology information would be placed a layer or two deep into the site for those that were interested. From here, we were able to create information architecture and wireframes for the site.
It became clear that an elegant shopping solution, in which a user could pick their frame options as if they were in a high-end framing store, would be key. We used Flash to create a shopping experience that was intuitive and highlighted not only the high-level of customization but also the frame functionality itself with photos rotating in and out while in the cart.
A simple interface in the builder makes it easy to select frames, bottom mats, top mats, and a variety of sub-categories within each. Popular combinations are offered for those who’d rather have the work done for them.
Even the wall color can be changed to match the user’s own home and to give them a better of idea how the frame will look once installed.
This was a fun project to work on that highlights our strategy, design, and development skills (including Flash and PHP/mySQL).
Return Path is an entire company devoted to one thing: keeping the world safe for email marketing.
They look at the problems facing the email marketing industry and work to solve them. Sometimes that requires innovative technologies. Sometimes it just requires thinking about things in a different way. Usually, it requires both. That’s why they offer a range of different solutions.
To communicate all of their solutions as belonging to one parent company, Slice of Lime worked to move Return Path’s various websites under one roof. We started by creating a Strategy Document, Technical Specifications, and Information Architecture. One decision we arrived at early was that we needed to allow visitors to browse Return Path’s content both by Industry and by Audience.
By allowing visitors to state “Who They Are” or “What They’re Interested In”, navigating Return Path’s solutions became much more intuitive. We also added a pull down menu and search box on every page that makes it easy for a visitor to jump to other areas of the site quickly.
Next, we set out to achieve Return Path’s other goal, to be an information leader in all things email. We created the “Email Marketing Water Cooler”, a blog that hosts a steady stream of useful articles by the various members of the Return Path staff. Prominent links to sign up for the blog via RSS and Email are located throughout the site.
To power the front-end, a robust management tool was created by Slice of Lime. The blog was built using Movable Type. All page content, whitepapers, events, careers, and other items are managed through a custom built password-protected administration tool. Most areas of the site, including documents available for download, can easily be managed by non-technical staff at Return Path.
The new Return Path website has opened to much praise from industry leaders with comments such as “Simple, clean layout, easy to navigate, and I particularly like the interactive quiz/contact forms.” and “This site is the new poster child for how a B2B site should be.”
Slice of Lime provided the strategy, design, and web-standards-based code for the new British Antarctic Survey website.British Antarctic Survey (BAS) is one of the world’s leading environmental research centres and is responsible for the UK’s national scientific activities in Antarctica.Slice of Lime created the framework in which BAS could integrate all sorts of dynamic information such as research projects, information on Antarctica, and a photo gallery. This project is the 2nd of Slice of Lime’s projects that focus on research around global warming. The 1st website, International Polar Year was completed earlier this year.
Application Experts is a professional consultancy providing technology and process improvement services. They combine expertise in Salesforce.com with a thorough understanding of their clients’ business processes to deliver high-quality, on-demand solutions designed to achieve lasting results.Slice of Lime delivered the strategy, design, and development of the website. We focused on communicating Application Experts’ wide range of services and solutions and providing easy ways for visitors to request more information.
Shareholder Representatives Services (SRS) solves the problem of the of continued management between shareholders and the buyer after closing. SRS serves as the representative so that you can close your transaction quickly and with confidence.Slice of Lime created the logo and website for SRS with the goal of communicating what they do and how the process works in a straight forward manner while encouraging visitors to contact the team for more information.
Slice of Lime created a Flash demo for Wynn Resorts that pitched an exclusive podcasting solution for their premier customers. This rich demo includes embedded video, voice overs, and animation to help drive the concept home.
Founded by Shawn Phillips, of EAS, Full Strength Premium Nutrition Shake is the world’s first performance fast food. It is a delicious total nutrition shake that quickens your body, sharpens your mind, and keep you strong all day long.Slice of Lime created the strategy, design, and development for the new Full Strength website as well as the skin for their existing e-commerce solution. With a focus on benefits, Slice of Lime created a site that appeals to men looking for a more balanced life - both mentally and physically. The site is a combination of web-standards based code and Flash, including a custom Flash audio player that highlights Shawn Phillips’ responses to frequently asked questions.
Slice of Lime worked on the design and development of the Entrepreneurs Foundation of Colorado website. Since entrepreneurial success is uncertain and the vast majority of entrepreneurial endeavors fail, Entrepreneurs Foundation of Colorado decided to approach the problem in a unique fashion. Rather than wait for success to encourage philanthropic activity, they created a new program to help all entrepreneurs contribute early in the creation of their companies to the long term health and sustainability of Colorado. The site may look familiar as it is meant to be viewed as part of a larger “family” of sites including Feld Thoughts, Colorado Startups, and Ask the VC.
Slice of Lime provided the strategy, design, and development for the Taligen Therapeutics website. Taligen Therapeutics is a development stage biotechnology company with novel technology to modulate and regulate activation of the “complement system”. Complement is a critical component in the initiation of inflammation. Although complement activation and inflammation are a normal part of the body’s defense against infection and injury, inappropriate complement activation leading to inflammation is a major contributor to a large number of human diseases. Because the product is still in development, the website is designed to highlight the technology behind the product as well as the credentials of the people involved in the project. Additionally, Slice of Lime developed a content management system that allows non-technical staff at Taligen Therapeutics to easily add, modify, and delete news, press releases, and announcements.
Slice of Lime provided the strategy, design, and development for the new Valtus website. Valtus removes the traditional steps required to find, access, display and use aerial and satellite imagery. Whether you are new to imagery or a seasoned professional, Valtus can provide you with the tools to manage and distribute imagery throughout your team or your entire company. The website showcases Valtus’ products, services, and partnerships and serves as a launching point for the Valtus store and image search features. In addition to the front-end design, Slice of Lime also build a content management system that allows non-technical staff members at Valtus to easily add, modify, and delete press, news, and upcoming events.
Slice of Lime provided the strategy, design and development for the new IPY: International Polar Year website. IPY, organized through the International Council for Science (ICSU) and the World Meteorological Organization (WMO), is the fourth polar year, following those in 1882-3, 1932-3, and 1957-8. IPY 2007-8 will involve over 200 projects, with thousands of scientists from over 60 nations examining a wide range of physical, biological and social research topics. It is also an unprecedented opportunity to demonstrate, follow, and get involved with, cutting edge science in real-time.Slice of Lime implemented a robust content management system that provides numerous RSS feeds and several methods in which to navigate the site. Content can be accessed by content type (news, events, and projects) as well as by area of focus (ice, land, oceans, etc.). The site was designed to be modular and easily scalable to allow for growth over the next two years.
Slice of Lime provided the strategy, design and development the new Rink Side website. Rink Side is a family-oriented ice skating rink/arcade room that hosts a multitude of classes, events, and parties. The website was designed to engage kids from the homepage while offering straight-forward information for parents and adults as they dive deeper into the content. Rolling over items on the homepage triggers fun animations and serves as a different way to navigate into the site. Slice of Lime set up a dynamic calendar system to organize Rink Side’s events and installed Adobe Contribute so that the internal team can manage the content on every page on their own.
Slice of Lime designed and developed the Ask the VC blog. Ask the VC, co-authored by Brad Feld and Jason Mendelson, discusses relevant issues in the venture capital and entrepreneurial ecosystem. Brad and Jason have been working together since 2000 when Jason joined Mobius Venture Capital, a venture capital firm that Brad co-founded. They started writing together on Brad’s Feld Thoughts blog (another blog designed and developed by Slice of Lime) sometime in 2005 with their Term Sheet Series. After several other series about issues facing venture capital backed companies, Jason and Brad decided to start AsktheVC.The site features “speech bubble” design elements to highlight the back-and-forth dialogue encouraged on the site. An AJAX form on the homepage makes it easy to submit questions without leaving the page. Since its launch last week, the site has already received an overwhelming amount of questions for Brad and Jason. Ask the VC should prove to be a valuable resource for those wanting insight on the venture capital world.
Slice of Lime designed the new Return Path ISP advertisement. The goal is to educate financial decision makers about the importance of email reputation and to build familiarity with Return Path’s Sender Score service. The target audience is the 49,000 senior level executives in financial industries such as banking, investing, and insurance.
This ad encourages people to visit a custom landing page for a free Reputation Monitor report. Information collected through the landing page is then stored in SalesForce. The custom landing page can be viewed here.
Slice of Lime strategized, designed and developed the new concept3D website. concept3D Inc. is the leading authority in the creation and implementation of high quality, cost effective 3-D designs. Leveraging its extensive background in SketchUp™ modeling and global team of in-house designers, concept3D offers the best value in 3-D modeling services on the planet.The web site is coded using web-standards, making it fast-loading, simple to update, and easy to find via search engines. The gallery section uses DHTML that shows the larger image for each thumbnail without leaving the page.
Slice of Lime strategized, designed, and developed the new Collective Intellect website. Collective Intellect specializes in comprehensively tracking, filtering and ranking media content for the Fortune 500. The founders have worked in Business Intelligence for years, creating tools to solve the problem of filtering unstructured information. Customers use their technology to track information related to stocks and investing, support public and investor relations, and facilitate customer support programs.In this second iteration of the website, Slice of Lime updated the look and feel and added an easy to use blog with constantly updated information to keep customers coming back to the site.
Slice of Lime designed and developed the new Feld Thoughts blog, one of the recent recipients of Business Week’s “Best of the Web” awards. This regularly updated blog is authored by Brad Feld, Managing Director of Mobius Venture Capital, and has close to 75,000 regular readers.
When he’s not trying to run a marathon in every state, Brad serves on the boards of a number of private companies, including ePartners, FeedBurner, Gold Systems, Judy’s Book, NewsGator, Rally Software, and StillSecure. In addition, he is on the board of The National Center for Women & Information Technology, The Community Foundation Serving Boulder County, and The Colorado Conservation Trust.The blog touches on a variety of topics, but mainly focuses on his experience in the Venture Capital world. The new design helps focus the eye on Brad’s posts while continuing to offer supplemental content and links in the two sidebars to the right.
Slice of Lime strategized, designed and developed Eco-Advantage, the companion website for the new book, Green to Gold.
In Green to Gold, both the tremendous pressure companies face about their environmental impact, and the enormous opportunity waiting for those companies best prepared to handle these new pressures is discussed.
The website provides additional resources for readers of the book, but also stands alone as a hub of information. Meant to inspire community partipication, it includes a frequently updated blog and many links to organizations and websites dedicated to the environmental issues businesses face.
Slice of Lime designed and animated the new SkyeTek website. A recent recipient of the Boulder County Business Report’s IQ award, SkyeTek develops reader technology that allows customers to embed Radio Frequency Identification (RFID) as a feature into their products, applications and solutions enabling increased security, safety, productivity and competitive differentiation.
Slice of Lime was asked to create a design and interactive Flash animation that helped highlight the different markets in which SkyeTek’s technology can be utilized. SkyeTek then implemented those designs into their DotNetNuke content management system.
Slice of Lime designed and developed the new Boulder Museum of Contemporary Art (BMoCA) website. Every element on the new website, from exhibits to events to artists, is dynamically driven through a custom back-end administration tool built by Slice of Lime. The tool makes it easy for any BMoCA staff member to easily add images, exhibits, podcast archives, performances, events, education activities, and artists to the website. It also allows BMoCA to collect ticket sales through their website and manage their calendar of events.The front-end design was built to easily scale with BMoCA over time. Coded using web standards, the layout, design, and content can quickly be modified. The site is now coded with accessibility in mind, making it easier for the visually impaired to learn more about the museum.The design is minimalist, allowing the amazing artwork at the museum to come to the forefront. A new search feature makes it easy to find the artist or event you’re looking for.Slice of Lime was happy to donate its time to such a worthwhile project. We’d like to thank the incredible staff at the museum for working with us on a website that we hope will support you for years to come.
Slice of Lime designed and developed the new Jibbitz website. The site is loaded with new features, user interface improvements, and administration tools. The redesign accommodates the new line of Jibbitz products which include anklets, wristbands, straps, charms, and embellishments. The user interface was updated to make it easy to navigate between all of these products while keeping the same “all-in-one” user experience that Jibbitz customers love.
Slice of Lime’s custom back-end administration tools were updated to allow the Jibbitz staff to easily upload new products, track page views, manage and fulfill orders, and accept Canadian resellers.Slice of Lime also implemented the “Jibbitz Blog”, which already has a very active user-base and continuously brings consumers back to the website.Since Slice of Lime first designed and developed the Jibbitz website in August, over 1 million Jibbitz have been sold and are available for purchase in over 2,800 retailers nationwide.
Slice of Lime designed and developed the website for Blink Gallery, Boulder’s premier contemporary art gallery. With a steady rotation of art pieces, it was necessary to build an easy to use web-based administration tool to manage artists, artwork, and data such as medium, dimension and pricing.Slice of Lime created such a tool to manage not only the artists and artwork, but also Blink Gallery’s news and events sections.The site design is minimalist, reflecting the interior design of the gallery. The amazing contemporary art featured on the pages speaks for itself.
Phiar’s low cost, nano-scale devices take performance beyond the physical limits of semiconductors.
Slice of Lime re-thought the existing Phiar site and chose to communicate their business through three different perspectives- products, applications, and technology- each of which speaks to a distinct group of customers. Now, no one is left out of the amazing Phiar story.The website serves as a source of information as well as a lead-generation tool for Phiar. Slice of Lime worked on the strategy, design, and development of the website.
After Slice of Lime designed and developed the Jibbitz website last September, their sales have skyrocketed. Jibbitz are now available in over 2800 stores and have no plans of stopping.
Slice of Lime was brought in again to build a dynamic store locator using the Google Maps API. Stores are added to the database on the fly as wholesale orders are taken and are immediately displayed on the map. Users can enter their zip code and specify a mile radius to search within. Clicking on the Jibbitz icons reveals the address, website, phone and other relevant information.Now its easier than ever to find the store nearest you that sells Jibbitz.
Slice of Lime designed and developed the new Poulter Camps website. Poulter Camps provides a unique outdoor camp experience for kids in grades 4-11. Campers come away from their stay with new insights into themselves. They overcome personal hurdles, find confidence in themselves, and form strong connections with their peers through teamwork.
Slice of Lime was charged with developing a website that would promote this unique experience. We did so by creating an energetic look using bold colors and lots of visuals. Key to the concept was the use of photos and videos showcasing kids participating in all the camp’s activities. Together, the design highlights the fun, excitement, and beauty of the camp.
Slice of Lime designed and developed the new Girls’ Wilderness website for The Women’s Wilderness Institute. Girls’ Wilderness encourages girls to get outside, learn new things and make great friends.
Slice of Lime is sponsoring this wonderful organization and is very excited to have been a part of such a fun project. The site was coded using Flash for the animation and HTML/CSS for the content areas of the site, making the pages visually interesting to look at, yet easily findable by search engines.
Click here to see a larger versionSlice of Lime designed the NewsGator product logos to represent NewsGator Online, NewsGator Inbox, NewsGator Private Label Solutions, NewsGator Enterprise Server, NewsGator Media Center, FeedStation, and NewsGator Mobile.The project brings a common design theme to all of their various offerings. Now, it’s easy to identify one of NewsGator’s products as part of a larger family.
Slice of Lime designed and developed the Sender Score website. Since 2002, Return Path’s Sender Score platform, the industry’s pioneering delivery assurance service, has helped thousands of mailers increase their email delivery success.
Slice of Lime designed the site to be clean and simple to navigate. Coding was done using CSS so that colors, copy, and navigation can quickly be modified moving forward.
Slice of Lime designed the new logo for Poulter Camps. This is the first step in a larger project to redesign and develop the new Poulter Camps website. The updated logo references the camp’s 1966 foundation while introducing a contemporary, yet still outdoorsy, look and feel that will appeal to modern-day kids.
Slice of Lime designed and developed the “Ignite for Oracle” demo for Confio Software. A user may view the demo slides linearly or jump to a specific chapter that interests them. To make the demo as flexible and as easy to maintain as possible, the demo was coded using DHTML and CSS. This will make it easy to add chapters and slides to the demo in the future.
Slice of Lime developed the website for the Ultimate Electronics “Ultimate Ride” website. This work included all of the Flash animation, video implementation, and coding. Slice of Lime created a custom back-end content management system, making it easy for Ultimate Electronics stores to upload pictures of car audio installs and for Ultimate Electronics administrators to approve, decline, or modify those image uploads. Slice of Lime also created a custom slideshow that displays the approved car audio installs and images.
Slice of Lime designed the Venture Capital in the Rockies brochure as well as all of the other collateral and marketing for the conference. Venture Capital in the Rockies is the largest and oldest capital conference in the Rocky Mountain region. Venture Capital in the Rockies showcases the region’s most promising emerging growth companies for an audience of over 200 venture investors, CEOs, entrepreneurs and service professionals.
Attendance rose by 16% this year, making the last two years that Slice of Lime has served as a sponsor of the conference the two most popular ever.
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To give Lee Anne maximum flexibility, Slice of Lime created a blog-based website using Movable Type. This allows her to easily enter information on what’s going on with her career or to enter new recipes. We also installed SlideShowPro so that she can manage photos as well. The blog and photo content is distributed throughout the site, making it easy for users to quickly view only recipes, for example.If you poke around a bit, you may find the hidden “pork page.” One of Lee Anne’s favorite foods is pork, so we dedicated a secret page just to that.Lee Anne is currently getting ready to produce Season 3 of “Top Chef.” It was fun working on this project with her and we’re excited to see how amazing her career is going. Bon appetit!
