Slice of Lime created a custom illustrated and animated demo for GoodBelly highlighting the importance of probiotics, how they work within your system, and why GoodBelly’s probiotic fruit drink is a great choice.

We brought GoodBelly through several rounds of storyboards and helped them fine-tune their script to best tell the story. Using a professionally-recorded voiceover track, we illustrated and animated characters to act out the story for the end-user. The end result is a fun, viral, and entertaining walk-through of the power of GoodBelly probiotics.

Two scooters were introduced to the Slice of Lime offices a couple of weeks ago and things have not been quite the same since. Keep your eyes out for Slice of Lime employees scooting around Boulder on beer runs and beware when you enter our office for drive-by scootings. Everyone at Slice of Lime helped put this video together, which incorporates the first ever documented “scoot cam” in action. A special thanks to Mike Byrd for his excellent editing, videography, and music choice. Enjoy!

Slice of Lime recently launched an incredibly rich and fun website called Big Green Rabbit. The target demographic is children aged 2-8. To ensure that the website was usable, engaging, and fun for this age group, we ran a series of user tests using the application, Silverback.

The Silverback application allowed us to bring laptops on location (into the child’s home) and to use the built in iSight camera to measure the reaction of the child’s face, where they were looking, what they were saying, and where they were clicking. A moderator took notes, but avoided interfering or helping the child if they were stuck.

This process was immensely helpful pre-launch as it brought some usability issues to light that we hadn’t though about. We wound up making major changes to the nav one week before launching to improve the experience right out of the gate. Here’s a small clip of Max bringing Charlie, the Big Green Rabbit, to life. His reaction is priceless:

This user testing was very valuable to us. However, there’s another sort of “user testing” that we’ve seen lately – “Socially-Driven User Testing.” We’ve found that some of our target demographic will take it upon themselves to blog and even post videos about their experience with the websites we build. This sort of data is almost more valuable since it comes in naturally (vs. us going out to actively acquire it in a controlled environment).

Here’s a YouTube video that we found of a girl dancing along to the “Learn a Dance” portion of the Big Green Rabbit site:

We’ve seen this sort of Socially-Driven User Testing before with the Jibbitz site that we built, where V and Cat talked about how “fly” the site was:

While controlled user testing will always be a valuable way for us to collect data, we’ll be sure to look more and more towards social media channels to collect invaluable information as we move forward.

This week, we had the opportunity to attend the Adobe MAX Conference in San Francisco. We got to check out the city and to “level up” our skills around the various Adobe products that we use every day at Slice of Lime.

The major take away for me was represented in the Adobe Keynote on Monday. They are thinking of the world in 3 overlapping areas:

1. Cloud Computing
2. Social Communication
3. Device Independence

With this focus, the conference definitely zeroed in on their Rich Internet Application (RIAs) tools, specifically Flash, Flex, and AIR. Slice of Lime has been doing a steadily increasing amount of Flash and Flex work and our purpose for being at the conference was to extend this knowledge even further.

Adobe also offered some new tools, like Flash Catalyst, which offers a “rapid-prototype” approach to to building web applications and allows for a more cohesive workflow between designers and developers. Again, this seems very much aligned with were Slice of Lime is seeing the industry growing – iterative and highly collaborative development.

Lastly, it was great to hear about advances in Flash search engine optimization and the details on how this is accomplished. Finally, dynamic websites in Flash can start to break away from search engine optimization issues.

All in all, the conference was extremely educational and had a great atmosphere of collaboration. There was much less focus on walking “the floor” and much more focus on learning new things and getting inspired for future project work.

You can see some quick video and photos of our trip in the video below:

It always puts smiles on our faces when we see the much deserved attention that Sheri and Rich Schmelzer get for Jibbitz. Slice of Lime built the original Jibbitz website, variations on the Jibbitz website, and has since created the Jibbitz Stylizer, a fun Flash application that allows you to build out your Jibbitz creations to share with friends or purchase. Soon after building the original site, Jibbitz sold to Crocs for $20 million.

The article and video (seen above) highlights their amazing success story. Congratulations Sheri, Rich, and team!

In this podcast, Slice of Lime volunteers for Wish for Wheels, shows off their work on Premier Athletic Supply, and takes an educational trip to Dave and Busters.

It really doesn’t get any better than this in terms of customer feedback. V and Kat host the vkat23 Channel on YouTube and are the self proclaimed “craziest kooko ppl in the world.” They put big smiles on our faces as they talked about the Jibbitz Stylizer and showed off how easy and fun it is to create your own Jibbitz masterpiece – actually, we think they preferred the phrase, “this is so fly.”

The Stylizer is a project that Slice of Lime completed in 2007 and was recently highlighted in the Boulder County Business Report. You can read about our process in creating this section of the site for Jibbitz here.

Thanks V and Kat! We’re honored that you’re enjoying the Stylizer so much that you made it a part of your show. That, dare we say it, is “super-fly”.

Our second podcast takes place at Venture Capital in the Rockies, an event that Slice of Lime sponsors every year. We interview David Cohen, the Founder of TechStars. Kevin and Jeff then discuss the work Slice of Lime did on the new TechStars website.

You can view the video by clicking here.

We kick-off our first podcast at Boulder Creative Commons, a networking event hosted at the Slice of Lime offices about once a month. Kevin and Jeff discuss one of Slice of Lime’s latest projects, Zenie Bottle.

You can view the video by clicking here.

At Slice of Lime, we take on one or two pro-bono projects every year. Recently, an organization named Wish for Wheels approached us and we couldn’t resist. They are a local non-profit that gives brand new bicycles to underprivileged kindergarten kids on graduation day.

During our kick-off meeting yesterday, they started talking about how rewarding it is to see the expressions on the faces of these kids as they exited graduation and found a parking lot full of brand new bikes! I couldn’t help but think of some 8 millimeter footage my parents took of my first bike. I found the video and posted it here. There’s a special place in our hearts for the memory of our first bicycles which I’m sure many of us share.

We’re excited to get started on this project and also to volunteer on graduation day!

Slice of Lime hosted a shuffleboard party for the TechStars team this past summer.