Set for Life Insurance
Slice of Lime created the strategy, design, and development for Set for Life Insurance by KF Financial, Inc.
Set for Life Insurance by KF Financial, Inc. is one of America’s leading life and disability insurance brokerages. They specialize in helping medical residents, physicians, dentists and other white collar professionals with their disability and life insurance planning.
Strategy
We started the project by bringing KF Financial through a strategy meeting to discuss their target demographic and goals. The main goal would be to motivate visitors to request a quote. The target audience would be medical residents, physicians, dentists, young professionals, and executives.
We brought KF Financial through 3 rounds of information architecture and wireframe reviews, solidifying the structure of the pages and elements that belong on each page.
Design
After information architecture and wireframes were approved, we brought KF Financial through a 3 round design process. We started by delivering several different design directions that spoke to their target audience and goals. By the 3rd round, we had landed on a design that KF Financial was happy with.
Development
We integrated Wordpress to manage Set for Life Insurance’s page content and blog content. This makes it easy for KF Financial to quickly login and change content, add blog posts, and moderate comments.
Lastly, we coded a “Request a Quote” form that sends information to KF Financial when it is submitted.
Reporting
We installed Google Analytics to monitor the number of unique visits and the path users are taking through the site. This data will help inform future decisions on how to update the website.
This was a fun project to work on. If you’re in the market for disability or life insurance, check out Set for Life Insurance!
Tags: wordpress
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