Everywun.com
Everywun.com takes an innovative approach to philanthropy: make it fun and easy to support causes without spending a dime.
Slice of Lime worked closely with Everywun to create an exciting new brand, strategy and design that matched their unique vision.
Strategy
Slice of Lime’s challenge was to create a strategy that tied various actions such as playing trivia, adding badges to Facebook, attending events, volunteering and more into a cohesive, fun and easy-to-use experience that also incorporated ad-supported sponsorship in a tasteful, trusting way.
Highlights:
- Everywun Credits – Every action a user takes (trivia, badges, etc) earns them credits they can use on the cause of their choice. It empowers users to make a difference on their own terms, and return often to support multiple causes.
- Dashboard – The starting point for users is a dashboard where they can view and use credits, take action and earn credits, and see the total impact made.
The strategy was a win-win for users, sponsors, and most importantly the causes receiving support.
Design & Development
Slice of Lime designed a look-and-feel that used natural textures and colors mixed with clean, modern UI elements to reflect Everywun’s grass roots, real-world approach, along with their progressive use of technology.
A series of templates were developed using XHTML, CSS, JavaScript and WordPress, and then handed-off to the Everywun team for back-end integration.
Highlights:
- Interactive Overview – JavaScript was used on the home page to quickly let users learn about Everywun, how it works, and how easy it is to make a difference.
- Impact Viewer – A rotating tally of the impact being made by Everywun users was used throughout the site.
- Twitter & WordPress Integration – Everywun’s latest Twitter status and blog posts were utilized to promote their message via social media.
Results:
- Everywun’s site visits immediately tripled and users were quickly earning and using credits to make a better world.
- The site was also featured on several CSS galleries including CSS Mania and Most Inspired.
Tags: wordpress
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