Last month we flew out to San Francisco on a last minute whim to check out the Adobe MAX 2008 conference. We left Boulder fully expecting to learn new and interesting things that we could accomplish with their updated line of products, most of which make up the repertoire of software we use to design and build websites at Slice of Lime.

What we didn’t expect was to be blown away by the sheer magnitude of the conference and how being around so many like-minded peers – thousands of them – could really impact the way we felt about the industry we’re so passionate about. People from all different walks of life and a multitude of professions were there, and, whether young or old, designer, developer, manager or anything in between, they all seemed as elated as ourselves to be involved.

It was enthralling to sit in on a session hosted by some of the companies in the business whose work we idolize. To hear these teams describe the way they collaborate on projects, approach similar hurdles in design and development as ourselves, and still manage to produce industry-leading work was a real treat and provided us with an indescribable amount of motivation and inspiration to get home to Boulder and apply it to our next big project.

So we went for the knowledge and returned with the experience and the wild desire to do something even greater than we’ve done before, and it was all a matter of getting inspired when we weren’t necessarily expecting it.

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