This week, we had the opportunity to attend the Adobe MAX Conference in San Francisco. We got to check out the city and to “level up” our skills around the various Adobe products that we use every day at Slice of Lime.

The major take away for me was represented in the Adobe Keynote on Monday. They are thinking of the world in 3 overlapping areas:

1. Cloud Computing
2. Social Communication
3. Device Independence

With this focus, the conference definitely zeroed in on their Rich Internet Application (RIAs) tools, specifically Flash, Flex, and AIR. Slice of Lime has been doing a steadily increasing amount of Flash and Flex work and our purpose for being at the conference was to extend this knowledge even further.

Adobe also offered some new tools, like Flash Catalyst, which offers a “rapid-prototype” approach to to building web applications and allows for a more cohesive workflow between designers and developers. Again, this seems very much aligned with were Slice of Lime is seeing the industry growing - iterative and highly collaborative development.

Lastly, it was great to hear about advances in Flash search engine optimization and the details on how this is accomplished. Finally, dynamic websites in Flash can start to break away from search engine optimization issues.

All in all, the conference was extremely educational and had a great atmosphere of collaboration. There was much less focus on walking “the floor” and much more focus on learning new things and getting inspired for future project work.

You can see some quick video and photos of our trip in the video below:

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