From pilot projects to distributed, multi-team programs, Rally Software Development’s family of Agile lifecycle management solutions gives teams the visibility and collaboration needed to formalize and scale Agile development practices that deliver high-value software in rapid iterations.

Slice of Lime is responsible for the strategy, design, and development for the new Rally Software Development website.

We started with a strategy process around the new target demographic and goals of the website. One of the core takeaways from this process was that Rally needed to appeal to a broader range of audiences, or “personas”. The main personas that were identified were:

• Project Managers
• Developers
• QA/Testers
• Product Managers
• VPs of Development

We also decided that it was important for the website to not only pitch Rally’s products, but to also be a resource for people to educate themselves on what “agile development” really means and how it can benefit a company.

Once the goals and target demographic were established, we began an “Information Architecture” and “Wireframing” process.

The information architecture helped us identify the core pages of both the website and the content management tool that we would be building to manage dynamic content.

The wireframes helped us identify core elements that needed to exist on each page and the priority of those elements.

Once we were in agreement on the information architecture and wireframes, we moved into design.

We went through several rounds of design and candidly discussed which elements from the designs were working the best to match the culture of Rally and to speak to their goals and target demographic.

One of the major design elements on the homepage was the option to browse by “personas”. Using a dropdown menu, a user can view a version of the homepage that speaks to who they are using real Rally client testimonials:

Rally’s product pages offer clear calls to action to Buy, Sign Up for Free, or View a Demo:

Additionally, these pages show relevant links at the bottom for classes, services, blog posts, and downloads that apply to the product they’re learning about at that moment.

Slice of Lime built a custom content management system to control documents, events, and news (among other things) that show up on the Rally Software Development website.

The “Downloads” section of the website doubles as a lead generation tool, passing contact information through SalesForce before allowing visitors of the site to view a document.

Slice of Lime worked with Rally to make sure reporting was setup on each page to track the path users were taking through the site and at which point those users opted to sign up for a free trial or download a document.

The site was coded using “web standards” making it fast loading, easy to update, and indexible by search engines like Google.

There’s plenty more to discover at Rally Software Development and new features are being rolled out almost every week. Check out the site and let us know what you think. This project was challenging and one of our favorites to work on this year.

Posted in B2B, Technology, Web, Work