Slice of Lime created the new logo for Genlighten. Genlighten helps you obtain copies of crucial genealogical source materials from local “lookup providers” at surprisingly affordable rates.

We started the project with a strategy conversation to help us better understand Genlighten’s core demographic as well as the philosophy behind the name itself. From there, we decided to focus on a logo that would relate to genealogy as well as the word “enlighten” that is hidden within the name itself.

We started with a wide range of logo options for Genlighten to choose from.

While hesitant to use a tree or leaf image at first, we all decided that this would be the best way to communicate that this is a genealogy-focused site. What we instead played with was ways to bring “enlightenment” into the picture.

We landed on the final logo that depicts a tree with an aura around it. The leaves are almost little flames in themselves which bring to mind “light” while the glowing tree taps into the more spiritual interpretation of “enlightenment.”

Genlighten was very happy with the end product and went on to write their own blog post about their experience working with us. You can read that blog post here.

Posted in B2C, Logos, Work