Pedestrian Shops
Slice of Lime created the strategy, design, and development for Pedestrian Shops. Pedestrian Shops has been family owned in Boulder, Colorado for the past 36 years. They pride themselves on offering the world’s most comfortable brands of footwear and encourage their customers to enjoy life and take a walk.
We started the project by focusing on strategy. It became clear through meeting with Pedestrian Shops that a core differentiator was their connection with the “Boulder-lifestyle.” Eco-friendly, laid back, and outdoorsy. This gave us a good start as we explored different ideas during the information architecture process.
We decided that one way to set the site apart from others would be to play up their focus on the Boulder lifestyle. This would involve an earthy approach to the design. We created a navigation path for users to browse the site with terms like “Hiking and Trail Running”,”Walking”, and even “Vegan.”
We also created a system that made it easy for visitors to combine different search criteria to find the perfect footwear. For example, we felt that there should be no reason a visitor couldn’t search by gender, type of footwear, brand, lifestyle, and price all at the same time.
On the back-end, we tied their inventory directly into their existing point of sale system. We also added some extra features through a password-protected administration tool that allows Pedestrian Shops to add things like color swatches to footwear. In the example below, a visitor would click on the color Croc that they want and the main image above would immediately show the choice they made.
Lastly, to maintain a connection with the Boulder community, we established an easy to update blog for Pedestrian Shops. This is where they can talk about their environmental approach to business, make announcements, and show the most recent press that they’ve gotten.
It was an honor to work on this project with Lauren and Richard Polk at Pedestrian Shops. Their business has been a staple in Boulder for over 30 years and it was our pleasure to create a website that reflects their culture and optimizes their business.
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