Foundry Group is a venture capital firm focused on making investments in early-stage information technology, Internet and software startups. Their passion is working alongside entrepreneurs to give birth to new technologies and to build those technologies into industry-leading companies.

Slice of Lime was responsible for the strategy, design, and development of the new Foundry Group website. We started the project with a strategy meeting. From there we highlighted the major goals of the website; to establish the team as approachable and friendly (which they are) and to be a valuable source of information to those seeking venture capital. We agreed that the site should allow for a great degree of transparency into their business.

In order to achieve Foundry Group’s goal to become a valuable resource, we created “The Foundry Group Blog” using Movable Type. Using the blog, any one of the partners can create articles related to the venture capital world. Alongside the blog, we also included the latest articles from “Ask the VC”, another website designed and developed by Slice of Lime, which fields questions posed to the Foundry Group team. Both blogs can easily be searched by leveraging one of Foundry Group’s investments, Lijit.

Another way to achieve transparency was to put Foundry Group’s team front and center. A photo of the entire team is featured on the homepage and the “Team” page offers each partner’s direct email address and full bio.

Foundry Group has already raised a $225 million early stage Venture Capital Fund and has begun making investments.

This was a rewarding project for us to work on and a great opportunity to work even closer with the extremely intelligent folks that make up Foundry Group.

Posted in B2B, Web, Work