Georneys is a company that was formed to provide location services for lost children. The system uses an ID (shoe tag or ID card) with a number and website imprinted on it. If a child is lost, the person who finds them can visit the web site and retrieve the parent or guardian’s contact information.

Slice of Lime was brought on to help with the overall concept and to create the design and initial code to pass off to their internal development team.

We started with a few strategy conversations which lead to the above Information Architecture, outlining each page of the site and high-level functionality.

From there, we created “wireframes” which captured the core elements needed for marketing and application oriented pages.

Using those wireframes as a blueprint, we brought Georneys through three rounds of design reviews, ultimately landing on a friendly color scheme that featured families having fun. We felt that it was important to focus on the united family versus the fear of losing a child in our image choices.

Once the design was approved, we coded the site using web-standards (XHTML and CSS). This will make the site easy to update going forward, easier to find via search engines, and faster loading. It also lends itself to mobile devices, an area that Georneys wants to eventually get into.

Once the presentation layer of code was complete, we passed it off to the internal development team at Georneys. From there, they implemented their proprietary back-end code using the styles we had created for them.

Posted in B2C, Web, Work, Youth