Slice of Lime created the new logo for Premier Athletic Supply as the first step towards their new website. After discussing the brand strategy with Premier Athletic Supply, we concluded that the logo needed to represent the high-end products they offer while tipping its hat to home-town baseball “Americana” .

The banner in the logo serves as a familiar sports icon while the 2-tone shield adds strength and quality to the brand. The baseball and football in the logo suggest that there are multiple sports Premier Athletic Supply offers. The red, white and blue colors reinforce the American sports connection.

Posted in Logos, Work, Youth