The Jibbitz Stylizer now makes it easier than ever to have fun decorating a Croc. Slice of Lime created the original Jibbitz site. Since then, they’ve been acquired by Crocs for $20 million. Using feedback from customers, Slice of Lime developed this new, highly engaging shopping experience. The interactivity is so fun, it’s easy to forget you’re in an e-commerce site.

The Stylizer starts off by asking the visitor what type of product they’d like to decorate; a Croc, a Thin Wristband, or a Thick Wristband. The site was built to be scalable, making it easy for Jibbitz to add products as time goes on.

Many options are available to the user such as Croc color, strap color, and even their “Scene”.

All of the Jibbitz categories are displayed dynamically inside the Stylizer. As more categories are added in the back-end admin tool, they will instantly show up inside the Stylizer.

Slice of Lime added the ability for visitors to drag and drop Jibbitz directly onto specific holes in their Croc or Wristband. If they ever want to get rid of a Jibbit, they can drag it over to the trash bin. This customization was key to making the experience enjoyable for both kids and adults. While encouraging creativity, the “fun” Jibbitz brand is reinforced.

While it’s as easy as a click of a button to purchase your creation, there are also other options available for the visitor. They can start over and create a new masterpiece, they can print out their work, or they can email their design to a friend.

When an email is received by a friend, it shows what the visitor created inside the email and offers a link back to the Stylizer. This component is highly viral and is a fun way to spread the word about Jibbitz.

This was an extremely fun project to work on. It’s been a pleasure working with Jibbitz and we’re very proud of their success!

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