Arcstone Partners provide the highest quality, most thorough and defensible valuations in the industry. Slice of Lime was brought on to create a website that reflected Arcstone Partners’ professionalism, passion, and expertise in valuations.

We kicked this project off by bringing the Arcstone Partners team through a simple questionnaire. Issues such as their target demographic, goals of the site, differentiators, and competitors were explored. After this exercise, it was clear that the site needed to state clearly that they were valuation experts and appeal to financial professionals (CFOs, Corporate Attorneys, Venture Capitalists, etc.).

While the homepage greets you with “Valuation solved,” we felt that it would take more than just strong copywriting to establish Arcstone Partners as an industry expert. Slice of Lime built a “Valuation Articles” section, which serves as their blog. This is where the Arcstone Partners staff can shine by voicing their opinions in real-time on what is going on in the industry.

Slice of Lime also gave Arcstone Partners the ability to attach relevant whitepapers with their posts to further engage their site visitors. Lastly, comments can be left for each post to encourage discussion and connect Arctone Partners with their audience that much more.

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