Cupcakes for a Cause
Cupcakes for a Cause supports Cancer Care for Kids with participating bakeries across the nation and a highly engaging and interactive website.
Slice of Lime created the viral Flash website that allows visitors to create their own “virtual cupcakes” online. The concept is simple; for every cupcake created, $1 is donated to Cancer Care for Kids.
Slice of Lime made sure to make the cupcake creation experience intuitive and fun since kids make up a large portion of the target demographic. A visitor can choose what type of cake they want and their icing style and color. A baking timer in the top left of the screen shows how far along the visitor is in the baking process. Visitors can choose from thick and thin icing tools and draw on the cupcake using different icing colors.
Visitors can also apply a range of toppings, from chocolate chips to sprinkles.
Once cupcakes are finished, they can be published to the website. A live counter shows how many cupcakes are being created in real-time. If a visitor is curious about what other cupcakes have been created or they want to search for a friend or town, they can “Browse Cupcakes.”
Lastly, a cupcake can be sent to a friend. This was a key component to the success of this campaign as it organically passes the word on to friends and family. While the website did get promoted on “Good Morning America” and “The Today Show,” Cupcakes for a Cause had almost met it’s goal of $10,000 by the time those segments were aired.
As of this posting, 18,100 cupcakes have been created! It was a pleasure to be involved with this positive organization.
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