PhotoVu frames are simple, easy-to-use digital picture frames with the clarity, brilliance, and round-the-clock silent operation to let you enjoy your entire photo collection each and every day. Slice of Lime was brought on to create a website that represented PhotoVu’s high-end frames and technology while allowing users to experience a shopping cart like no other.

We started by exploring the target demographic for PhotoVu which was primarily composed of middle to upper class people with an appreciation of fine quality items. We decided that it was the emotional experience of the frame, rather than the cool technology behind it, that needed to be the focus of the website. Detailed technology information would be placed a layer or two deep into the site for those that were interested. From here, we were able to create information architecture and wireframes for the site.

It became clear that an elegant shopping solution, in which a user could pick their frame options as if they were in a high-end framing store, would be key. We used Flash to create a shopping experience that was intuitive and highlighted not only the high-level of customization but also the frame functionality itself with photos rotating in and out while in the cart.

A simple interface in the builder makes it easy to select frames, bottom mats, top mats, and a variety of sub-categories within each. Popular combinations are offered for those who’d rather have the work done for them.

Even the wall color can be changed to match the user’s own home and to give them a better of idea how the frame will look once installed.

This was a fun project to work on that highlights our strategy, design, and development skills (including Flash and PHP/mySQL).

Posted in B2C, Web, Work