Return Path “Indredibly Targeted!” Print Ad
Slice of Lime created an integrated marketing campaign for Return Path for use in DIRECT and B2B magazine. A full-page advertisement directed people to a specific landing page on the Return Path business site which collected leads and tracked the success of the campaign.
Slice of Lime designed the print advertisement and web landing page. Slice of Lime also coded the web landing page, back-end tracking and integration with Sales Force.
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