Slice of Lime created the strategy, design, and development for Premier Athletic Supply. Premier Athletic Supply provides their customers with the best softball, baseball, and football products on the market.

We started the project with a strategy conversation to learn more about the company and the target demographic. From there, we were able to put together information architecture and wireframes for the website. We also agreed on the unique approach of allowing users to browse for products based on the exact position that they (or their kids) play.

During the information architecture process we captured the structure of the site as well as the administration tool that would manage their inventory.

We decided to build the store experience inside Flash so that no page-refreshes occurred. This required that we make good use of wire-framing different instances of the store before jumping into design.

Based on the information architecture and wireframes, we brought Premier Athletic Supply through several design rounds before landing on a final direction.

After choosing a sport, the user is presented with this screen which allows them to browse by position. Rolling over the red dots shows the name of each position.

Clicking on a position takes the user to a listing of all products related to that position.

Products can further be filtered using 3 pull-downs on the top right for product type, manufacturer, and age group.

From the product detail page, a user can add the product to the shopping cart. The shopping cart on the right is updated in real-time so the user never has to leave this page. It’s simple to continue shopping without being disconnected from the overall experience.

On the back-end of the website, we setup an administration tool that connects with Premier Athletic Supply’s point of sale service and allows them to assign images to their products.

Premier Athletic Supply knows everything there is to know about sporting goods. To reinforce this, we created a blog that makes it easy for them to educate their customers about the proper use of the equipment that they sell.

This was a great project for us to work on and a good example of how Flash can create a smooth e-commerce shopping experience.

For a two minute walk-through of the site, watch the video below:

Slice of Lime has been named to The Boulder County Business Report’s Mercury 100 List for the 3rd year in a row. The Mercury 100 event will honor the top 100 fastest-growing private companies in Boulder and Broomfield counties for the past year. Congratulations to the Slice of Lime team and thank you to our wonderful clients.

Brad and Katie from Wish for Wheels treated the Slice of Lime team to lunch at The Rio. This was to thank us for creating their new website. Founded in 2004, Wish for Wheels is determined to make a difference for children by providing new bikes and helmets to kindergarten kids. At their first giveaway, it became clear to them that the bikes do bring health and happiness into these children’s lives.

We’re also looking forward to volunteering on May 14th and seeing the expressions on the kid’s faces when they see their brand new bikes.

Wish for Wheels is currently accepting volunteers and donations.